Sleep Tight - Up the Ante in Product Design


Nucu Oy

Project Skills

  • business & concepts
  • design & art
  • engineering
  • healthcare

Project Blog

The brief

Find out how you can productize Nucu's technology (which allows you to feel pulse from inanimate objects) so that it could fit efficiently to different contexts and environments.

The background

Nucu Oy is an Oulu based start up company which has created an innovative technology which allows you to feel pulse from inanimate objects. They've found out that feeling pulse other than your own has a relaxing and calming effect and they now want to commercialize this finding to different contexts.

The problem

In today's 'connected' world, we are somehow less connected than ever before. The things we value the most are the ones we miss the most: touch of another human being. Nucu's technology has been successfully tested in the University Hospital of Oulu where prematurely born children have instantly calmed down when they've been placed in a prosthetic arm from which they can feel the pulse through Nucu' technology. Now Nucu wants to find a team composed of medical, business and tech professionals to commercialize their technology! Your job is to work closely together with the other Nucu team (who takes care of the commercialization of Nucu's technology) and then make sure from design and user point-of-view the product (and possibly its different variations) will answer to customers' needs. In addition, your team will be in charge of the productization and product portfolio management of Nucu's future products!