Our own store

Partner

Arina

Project Skills

  • business & concepts
  • education
  • media & communications

Project Blog

The brief

Walmart, Tesco – you know the drill. Grocery stores are owned by huge corporations and most of the shops are basically copies of each other. The same products, same services, same, well, everything! Individual customers have a hard time leaving their own “fingerprint” to their local stores in terms of products and services they would need. Their voice is not heard and decisions which consider them are made at the very top. So what if, there was a possibility to create your own store which would have the products and services you and your community needs the most?

The background

Cooperative ("coop") or co-operative ("co-op") is an association of persons who voluntarily cooperate for their mutual, social, economic, and cultural benefit. In addition, these persons are also owners of the co-op which means they can really affect the way how their co-op works. For example, if there’s a product/service that’s not usually offered in a local store but the members of the co-op need it, they can make it happen! Osuuskauppa Arina, one of the biggest members in S-Ryhmä (S-Group) which is a Finnish retailing cooperative organization, wants to bring community feeling back to the spotlight by giving you and your community the power to decide what you would need the most in your local S- store. They want to encourage dialogue between the communities and retailers to show that a big retailer does not have to be a faceless entity but rather a cooperative “of the people, by the people, for the people“.

The problem

Your team’s task is to create a concept which solves the following challenges. Firstly it must activate Arina’s staff to actively engage with the local customers and co-op owners on a store level. Secondly, what does “your own store” means for you and your community and how you can effectively communicate this message forward. Thirdly, how can you activate the local community to take part in the everyday life and development of their local store. Finally how all this can be implemented with the resources that are now available or with the resources you think should be created to fulfill the purpose of your concept. Your solution should fit the needs of Arina’s network of stores in Northern Finland (30 cities in total).