Creating community concept for financial technology company



Project Skills

  • business & concepts
  • coding
  • design & art
  • media & communications

Project Blog

The brief

SPENT is looking future tech wizards, marketing superstars and digital media rock stars to join our case! This opportunity is about innovative way to create community concept around our current and future users! SPENT user base is increasing day-by-day and we are looking an innovative way to create community for our users. We must answer the following questions: What is the community they are looking for? Are they looking for it at all? Who do they want to contact? Why? How would they like to do this?

The background

SPENT is start-up founded in 2014, developing a software to combine expense management, personal finance management and online shopping with cashback. Our application runs on iOS, Android and web utilizing modern cloud computing and analytics technologies. Solution is powered with 19 000 bank connections in USA. We are working with world leading brands like Puma, Nike, Walmart and SPENT’s sales and marketing team is located in New York and Silicon Valley, and our development team is located in Oulu. Find out more at

The problem

Concept and demo should focus on these topics: What is SPENT’s value proposition for community users? What are channels and/or platforms for creating community? How we can encourage our users to be part of community? How we can validate which community concept works? What are the needs of different customer segments (e.g. age) towards communities? What is technical solution for implementing concept?